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Geofencing Advertising

Show your ads to people who walk into your competitor's location, attend a local event, or visit a specific neighborhood.

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Geofencing draws a virtual boundary around any physical location you choose. When someone enters that boundary, they start seeing your ads on their phone, tablet, and desktop. Target a competitor's storefront, a local event, a nearby gym, or an entire neighborhood. You choose where. We handle everything else.

Who This Is For

MEDICAL PRACTICES AND DENTAL OFFICES

Geofence competing practices in your area. When their patients walk through the door, your ads start showing up on their devices.

HOME SERVICE COMPANIES (HVAC, PLUMBING, ELECTRICIANS)

Target new construction neighborhoods, home improvement stores, or competitor service areas to reach homeowners before they call someone else.

REAL ESTATE AGENTS AND BROKERAGES

Geofence open houses, new developments, and competitor brokerages to get in front of active buyers and sellers.

RESTAURANTS AND HOSPITALITY BUSINESSES

Target nearby office parks at lunch, competing restaurants, or event venues to drive foot traffic when people are deciding where to eat.

FITNESS STUDIOS AND GYMS

Geofence competing gyms and wellness centers. When someone walks into a rival location, they start seeing your ads for a better option.

ANY LOCAL BUSINESS WANTING TO TARGET A SPECIFIC LOCATION

If you can point to a building, an event, or a neighborhood on a map, we can show your ads to the people who go there.

What You Get

CAMPAIGN SETUP AND CREATIVE

Custom geofence strategy

We identify the best locations to target based on your goals, whether that's competitor locations, events, or high-traffic areas.

Professional ad design

Our team designs display ads tailored to your audience that comply with platform guidelines and match your brand.

Geofence configuration

We map your target locations and configure the boundaries, radius, timing, and targeting criteria for each zone.

Audience segmentation

We define who sees your ads based on geography, demographics, and behavior to maximize relevance.

MANAGEMENT AND REPORTING

Full campaign management

We launch, monitor, and manage your campaign. You don't touch a thing.

Monthly performance reports

Detailed reports covering impressions, clicks, conversions, and ROI with actionable recommendations.

Ongoing optimization

We adjust geofence parameters, budget allocation, and ad creatives based on what the data tells us.

Impression and click tracking

See exactly how many people saw your ads, how many clicked, and where the engagement came from.

Pricing

50,000 IMPRESSIONS

$600/month

100,000 IMPRESSIONS

$1,200/month

100,000+ IMPRESSIONS

Custom pricing at $12 per 1,000 impressions

Campaign strategy, creative design, and full management included in every tier. Not sure how many impressions you need? We'll recommend the right level for your goals and target locations during your strategy call.

Book a Consultation

How It Works

1

STRATEGY CALL

We learn about your business, competitors, and ideal customers. You tell us where you want to target.

2

CAMPAIGN BUILD

We design your ads, configure your geofences, and set up audience targeting.

3

LAUNCH AND MONITOR

Your campaign goes live. We watch performance daily and make adjustments as needed.

4

REPORT AND OPTIMIZE

You get monthly reports with clear metrics. We use the data to improve results over time.

How Geofencing Works

Geofencing is simpler than it sounds. Here's what happens:

1

You pick a location

A competitor's business, a local event, a shopping center, or an entire neighborhood.

2

We draw the boundary

We configure a virtual perimeter around that location, down to a specific radius.

3

Someone enters the zone

When a person with a smartphone crosses into the geofence, their device is tagged anonymously.

4

Your ads start showing

That person sees your display ads on apps, websites, and social platforms for a set period of time.

What We Need From You

We handle the strategy, design, and management. Here's what we need to get started:

A LIST OF TARGET LOCATIONS

Competitor addresses, event venues, neighborhoods, or any other locations you want to target.

YOUR BRANDING ASSETS

Logo, colors, and any brand guidelines so we can design ads that match your business.

A CLEAR GOAL

Whether it's foot traffic, website visits, or phone calls, we'll build the campaign around your objective.

FREQUENTLY ASKED QUESTIONS

What is geofencing advertising?

Geofencing advertising draws a virtual boundary around a physical location like a competitor's store, an event venue, or a neighborhood. When someone enters that area with their phone, they become eligible to see your ads on apps and websites they browse for up to 30 days.

Can I target my competitors' customers?

Yes. Competitor conquesting is one of the most effective uses of geofencing. We draw boundaries around their locations and serve your ads to people who visit them.

How many impressions do I need?

It depends on your goals and how many locations you want to target. Most local businesses start with our 50,000 impression tier at $600 per month. We will recommend the right volume during your strategy call.

How long does it take to launch?

From strategy call to launch typically takes 1 to 2 weeks. This includes creative development, geofence configuration, and your approval before anything goes live.

Can I change my target locations after launch?

Yes. You can add, remove, or adjust target locations at any time. We monitor performance and recommend changes based on the data.

READY TO GET STARTED?

Ready to reach customers based on where they go? Let's build your geofencing campaign.

Book a Free Consultation

INDOOR DIGITAL BILLBOARD ADVERTISING — CENTRAL INDIANA

GRID Digital Media provides high-impact indoor digital billboard advertising across Hamilton, Boone, and northern Marion counties — reaching local customers in Fishers, Carmel, Noblesville, and Westfield in gyms, salons, restaurants, and medical waiting rooms. We offer affordable monthly advertising packages alongside digital services including Google optimization, social media advertising, geofencing, OTT/CTV, and more. Contact us at (317) 572-8572 or info@grid-dm.com.

Our network spans gyms and fitness studios, hair salons, nail salons, full-service restaurants, quick-service dining, and medical and dental waiting rooms — venues where patrons naturally pause and look up. The average visitor spends 52 minutes at a GRID host location, and our screen loop is designed so each visitor sees your ad 3–4 times per visit. That kind of repeated, relaxed exposure builds the brand familiarity that drives calls, clicks, and walk-ins long after the campaign ends.

With 74+ active screens and a growing network across the north Indianapolis suburbs, GRID advertisers reach over 560,000 monthly impressions in one of Indiana's fastest-growing markets. Packages start at $350/month with no long-term contracts, free creative, and free installation — making GRID one of the most cost-effective local advertising platforms available to small and mid-size businesses in Central Indiana.

Every GRID advertiser also benefits from category exclusivity — your business is the only one in its category shown at each host location, so you never share the screen with a direct competitor. Our network includes the IPC North pickleball club, where 20 simulcast center-court screens reach 900+ active members with dwell times of one to three hours. Free creative production and installation are included with every package, removing the typical startup barrier for local businesses new to digital advertising.